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NESA Networked Learning

NESA LEARNING PARTNER WEBINAR

Redesigning for Authenticity: How ACS Beirut Revitalized Its Online Presence

Elizabeth Allen & HASAN EL MASRI

THIS EVENT HAS PASSED


DATE

MARCH 12, 2025, 2PM

COST

NO COST WEBINAR

ELIGIBILITY

OPEN TO ALL SCHOOLS


IN PARTNERSHIP WITH
Finalsite
ACS Beirut

Join Finalsite for this free webinar, and see how ACS Beirut tackled the challenge of website redesign, transforming their online presence into a powerful storytelling tool.

Redesigning a school website can feel like a daunting task, particularly for smaller schools with limited resources. In this webinar, Hasan Al-Masri, Director of Academic Operations and Digital Learning at American Community School Beirut (ACS) Beirut, and Finalsite's Liz Allen will explore how ACS overcame these challenges and created a website that authentically reflects their mission and values, while significantly boosting engagement.

Whether you’re embarking on a full redesign or looking for ways to enhance your current site, this session offers actionable insights tailored to schools of all sizes.

Connect & Engage

We’ll kick off the webinar with an invitation to share your biggest website challenges in a live poll, ensuring the content is tailored to your needs.

Learn

Using ACS Beirut’s journey as an example, we’ll cover strategies for overcoming common hurdles, streamlining collaboration, refining content, and leveraging Finalsite’s Composer platform to create a compelling, user-friendly site. Finalsite will share best practices and provide insights to inspire your redesign process.

Reflect & Apply

You will leave with a clear understanding of the steps to take when starting your own website redesign and practical strategies to ensure success. Finalsite will provide support and resources to guide schools on this journey.

This session is intended for schools looking to make an impact online, regardless of size or budget.

OUTCOMES

  • Actionable Redesign Steps: Learn key strategies from ACS Beirut’s successful website redesign.
  • Boost Engagement: Discover tactics to enhance user engagement and showcase your school’s values.
  • Redesign Confidence: Gain the knowledge to start or improve your school’s website redesign.

AUDIENCE

Heads of School and Directors of Admissions & Marketing

DATE & TIME

The webinar will take place on Wednesday, March 12, from 2:00-2:30pm GMT+2 (Athens, Greece time), followed by time for Q&A.


Hasan Al-Masri

DIRECTOR OF ACADEMIC OPERATIONS & DIGITAL LEARNING, ACS BEIRUT

Hasan Al-Masri has spent over a decade at ACS Beirut, working at the intersection of education and technology. He leads digital initiatives that enhance learning, simplify workflows, and improve web services to better serve the school community. Most recently, he led ACS Beirut’s website redesign, ensuring it reflects the school’s mission in a meaningful and engaging way. Passionate about using technology to improve digital experiences, Hasan focuses on making online platforms more effective, helping educators integrate EdTech seamlessly, and strengthening connections across the school.


Elizabeth Allen

SALES CONSULTANT, GLOBAL, FINALSITE

As a Sales Consultant in the global market for Finalsite, Liz works and meets with schools around the world. A former Finalsite client at schools in the UK and Asia, she has more than a decade of first hand experience in marketing and communications, including outreach for advancement, admissions, and faculty recruitment. Liz understands the unique challenges and opportunities of the international schools sector.


Registration

This free webinar is open to all schools. Register directly through Zoom.